Looking beyond the hype of car-free cities topic as described by the media, I will try to focus on the idea itself, its vision and its promises as well as the actors implied for the future of car-free cities. Based on the recent news related to to car-free cities, it is clear that policy makers …
Continue reading How is the Future of Car-free Cities Envisioned?
On International Women's Day earlier this month, women disappeared across media, from the covers of magazines to billboards and posters. Rosie the Riveter, the WWII icon of the American women workers, disappeared from her iconic poster in a bus shelter. Serena Williams faded from the Beats billboard in Times Square and Scarlett Johansson disappeared from …
Continue reading Purpose-driven Marketing for Gender Equality
According to a 2012 Edelman study, Millennials, now between the ages 19 to 34, actually expect brands to develop content for them, with 80 percent wanting to be directly entertained through content marketing. - Joe Pulizzi If you ever ask the question: "what does my target audience want?", here is the answer if your target …
The US as a leading market in advertising provides insights about the changing trends in marketing. Here is an interesting chart about the estimate media spending in the US for 2014. TV still gets the bigger but shrinking portion (38%) against digital with an interesting raising budget with 27% of the total media spending, followed …
Continue reading US Media Ad Spending Breakdown Estimate in 2014
Content is king and it comes in all forms and sizes. Considered as powerful tool for storytelling and communication, visual content is taking an important place in the Ad world. Under the form of pictures and videos, visual content is often quicker and easier to digest for the customer than text-heavy content. With the availability …
Even the music industry is changing. YouTube is celebrating today its music stars with its first YouTube Music Awards. Few minutes before the official start of the event, more than 100 000 viewers are watching the live show. You can watch it live on YouTube: http://www.youtube.com/watch?v=dG4xaLn2W6s More details about this special event in the …
You are launching a new product or a service and you are inviting media and journalists. You want your launch event to go beyond a TV coverage, small sections in magazines, a corner in a newspaper, and a blog article with few views. Here are some tips that can help you amplify your message around …
Google is one of the key success stories in the digital era. It took less that 15 years for Google to become a worldwide brand with Google's core search engine. Created by its co-founders Sergey Brin and Larry Page, actually established on September 7, 1998, the company knew a rapid growth with products development and acquisitions of diverse …
How can my Facebook post get the most likes, comments or shares? Or how can my Facebook page update have the highest reach and appear on most of my fans newsfeed? These are the questions social media managers usually ask. To get the highest reach and engagement is one of the ultimate challenges of every …
Hi! I’m currently living in Casablanca, where I work at Nokia as a Digital Marketing manager for the Maghreb region. I have graduated from Al Akhawayn University in Ifrane, Morocco with a BA in International Business. I have also studied in SUNY Binghamton University and the Technische Universität München, Germany which allowed me to have an …
Business and Consumers in the Digital Era 